Daily Diary (DD) - Day 190 of 2020

1728hrs:

As part of my attempts to deliver public interest output in AJK, I do periodically assess my performance and introspect. Although it isn't necessary that a higher viewership indicates better content but we obtain an indication of our reach and are also able to identify weaknesses which need addressing. 

We began our weekly Urdu programme on JKTV (every Sunday at 9pm to 10pm AJK time) on the 19th of April and haven't broken our trend yet. We neither intend to either, at least not until I leave this world. Indeed, I hope someone can continue with it thereafter too.

We compiled some viewership stats after the first 6 programmes and now that we've completed 12 weeks, I thought it in order to update my readers on how we've progressed, now that we have 2 sets of 6 programmes to compare:

We conducted the first overview on Day 151 of 2020 which corresponds to the 30th of May 2020.

This is our second overview (Day 190 of 2020) and of course it corresponds to the 8th of July 2020.

Viewership stats as they stand at the moment:

First 6 weeks

Programme 1.0 - 19/04/20  - 2,300 views

Programme 2.0 - 26/04/20 - 3,900 views

Programme 3.0 - 03/05/20 - 4,100 views

Programme 4.0 - 10/05/20 - 2,900 views

Programme 5.0 - 17/05/20 - 1,700 views

Programme 6.0 - 24/05/20 - 2,600 views

Mean average viewership over the first 6 weeks = c. 2,917 views

Second 6 weeks

Programme 7.0 - 31/05/20 - 2,900 views

Programme 8.0 - 07/06/20 - 2,300 views

Programme 9.0 - 14/06/20 - 2,100 views

Programme 10.0 - 21/06/20 - 1,000 views

Programme 11.0 - 28/06/20 - 1,700 views

Programme 12.0 - 05/07/20 - 2,400 views

Mean average viewership over the second 6 weeks = c. 2,067 views

Mean average viewership over 12 weeks = 2,492 views

Therefore, there is much to introspect over how we are conducting these weekly programmes. The leading question is: Why is the mean average falling when it should actually be rising with time?

I'm sure we will obtain the answer(s) in due course.

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